Swamp Club — User Seats
Free lead-gen funnel routes signups to Team ($10/seat) and Business ($17/seat), both billed monthly; Enterprise is a sales-led annual contract ($5k→$8k/mo, net-30). Seats expand within each tier — no cross-tier upgrades.
3 paid tiers (+1 free) · Jun 2026 → Jun 2029 (37 months) · starting cash $7,000,000
LTV is a 60-month discounted cash flow (DCF) discounted at 0.83%/mo. Aggregate LTV, CAC, and ARPA_new are weighted by new-customer mix at Jun 2029. Gross margin is DERIVED from the itemized COGS lines (see People & cost → COGS), never assumed: Stripe fees attribute to tiers by revenue, the shared infra pool by seat share (Enterprise takes its revenue share until real Enterprise seat counts exist), and the aggregate is weighted by current MRR mix. Net MRR churn nets out expansion and the dollar effect of tier migration.